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Grow your agency
with steadiness
and clarity.

Senior-level support to help you navigate growth and outreach with more structure — all without the cost or commitment of a full-time hire.

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Ivy seedling in a sunlit forest path
30+
Years of agency growth experience
$80M+
In contracts won

"The work in front of you demands your full attention — and so does the work that will sustain you six months from now."

Client relationships need tending. New opportunities need pursuing. And the agency needs to stay visible and well-positioned in the market. All of it matters. All of it competes for the same limited time and attention. Something always gives. Usually, it's growth. We change that.

About Ivy Growth Group

A trusted partner
for consistent growth

Senior-level support to help your agency win more business — without the cost of a full-time hire.

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Structure over scramble
Most agencies lose new business not because they lack talent — but because growth gets deprioritized when client work picks up. We bring the process, discipline, and consistency that keeps your pipeline moving no matter what.
Senior presence, without the overhead
With 30+ years leading new business at top agencies, we bring executive-level strategy and execution to every engagement — at a fraction of the cost of a full-time hire. You get the expertise when you need it, not a salary you carry year-round.
A track record across sectors
We've helped agencies win in commercial, nonprofit, and government markets — each with its own procurement culture, buying criteria, and decision-making process. That breadth means we know how to position your agency to win in rooms that many consultants have never been in.
AI-powered, human-led
We leverage the latest AI tools to make prospecting, outreach, and proposal development faster and smarter — without losing the strategic judgment and relationship intelligence that actually wins business. You get the best of both.

What we do

Services built
around your growth

Whether you need a steady leadership presence, help winning a specific opportunity, or a sharper outreach strategy, we have an engagement model that fits.

Fractional Leadership
New Business Lead
Ongoing senior support to manage your pipeline, identify new opportunities, and lead active pursuits with clarity and consistency. Removes the risk of a process that shifts with every opportunity.
Ongoing engagement
Fractional Leadership
Marketing Lead
Reliable marketing support that keeps your agency visible, relevant, and aligned around growth — even when client work understandably takes center stage.
Ongoing engagement
Consulting to Win Work
Proposal & Pitch Management
Experienced leadership for your most important opportunities — calm direction, clear story, organized process from kickoff through final submission. Your team stays supported, not overwhelmed.
Project-based
Consulting to Win Work
Proposal Rescue
When a live proposal needs more focus, structure, or polish than the current process is delivering. We step in quickly to sharpen the story and strengthen what goes out the door.
Project-based
Consulting to Increase Visibility
Outreach Strategy
A clear, practical plan that defines the right prospects, sharpens your positioning, and gives your team a focused, repeatable approach to starting the right conversations.
Project-based
Consulting to Increase Visibility
Outreach Management
Day-to-day ownership of your outreach — maintaining prospect lists, keeping cadence on communications, and ensuring the right conversations are started and sustained even when your team is heads-down.
Ongoing engagement

Our Team

Meet Ingrid Vax

Founder & Principal Consultant

Ingrid brings over three decades of senior agency leadership to every engagement. She founded Ivy Growth Group to give agencies access to the kind of experienced, calm, strategic partnership that typically only comes with a full-time executive hire.

Former Senior Leader at
Spurrier Group  ·  RP3  ·  White64  ·  Yes&
Work with Ingrid
Ingrid Vax

Common Questions

What agencies
want to know

If you're exploring fractional growth support for the first time, these questions cover what most agency leaders ask before reaching out.

What is a fractional new business director? +
A fractional new business director provides senior-level new business leadership to a marketing or advertising agency on a part-time or project basis — without the cost or commitment of a full-time hire. They manage the agency's pipeline, lead RFP and pitch processes, develop outreach strategy, and keep new business momentum going even when the internal team is focused on client work.
How can we grow without hiring full-time? +
Agencies grow consistently by bringing in fractional leadership — experienced senior professionals who work with the agency on a part-time or project basis. A fractional new business lead can manage the pipeline, run pitches, and develop outreach strategy at a fraction of the cost of a full-time hire, giving agencies senior expertise and structure without the overhead.
What does an agency growth consultant actually do? +
An agency growth consultant helps marketing and advertising agencies win more business and increase revenue. This typically includes developing new business strategy, managing RFP and pitch processes, building outreach programs, sharpening agency positioning, and creating systems for consistent pipeline development. Ivy Growth Group specializes in this for independent agencies across commercial, nonprofit, and government sectors.
Can you help with a specific RFP or pitch? +
Yes. We offer Proposal & Pitch Management for full leadership of a pursuit from kickoff through submission, and Proposal Rescue for situations where a live proposal needs urgent strengthening. Both bring senior leadership to sharpen the strategy, organize the team, and produce a more compelling response.
How do agencies win government contracts? +
Winning government contracts requires understanding the procurement process, responding to RFPs with precision and clarity, and building the right relationships. Ivy Growth Group has helped agencies win contracts with the CDC, CMS, TSA, VDOT, and the U.S. Department of Veterans Affairs by bringing senior leadership to the proposal process and crafting compelling, compliant responses.
What does fractional support cost? +
Fractional support is significantly more cost-effective than a full-time hire. Rather than a six-figure salary plus benefits, agencies engage on a retainer or project basis — paying only for the time and expertise they actually need. We offer both ongoing fractional engagements and project-based work depending on your situation.
What size agency do you work with? +
We work primarily with independent marketing and advertising agencies where leadership is stretched thin and new business tends to slip when client work picks up. These are typically small to mid-sized agencies that need senior new business expertise but aren't ready — or don't need — a full-time hire to get it.
How is Ivy Growth Group different from other consultants? +
Ingrid Vax brings 30+ years of hands-on agency leadership experience — not just consulting advice. She has personally led new business efforts that won contracts across commercial, nonprofit, and government sectors, and she steps in as a working senior partner, not an outside advisor. That means your agency gets real execution, not just strategy.

Get In Touch

Let's grow
your agency

Whether you're navigating a big pitch, trying to stabilize your pipeline, or simply need more senior bandwidth on growth — let's talk about what's possible.

We'll be in touch within one business day.